McDonald's To Add Pepsi
Tuesday, March 13, 2007
This article is another example of how scanning while reading on the web can misconstrue a message or just give a really funny way of looking at things. I'll let you in on what I was thinking at the end of this section of the article.
McDonald's gives Pepsi a try
Release date: 12-Mar-07 07:14 PM
There's a crack in McDonald's Corp.'s long-entrenched relationship with Coca-Cola Co. The restaurant chain is experimenting with giving consumers a choice between bottled products from Coke and archrival PepsiCo Inc., alongside its traditional fountain drink offerings.
Coke has been the preferred supplier for McDonald's for 51 years in the United States and for 40 years in Canada. While the test program involving PepsiCo products is limited to a few U.S. markets, it could have major implications in the beverage wars. Coke derives up to 10 per cent of its North American profit from McDonald's sales, according to some estimates.
“McDonald's is always testing something. But at the same time, if you're Coke you don't want your exclusivity to be messed with,” said analyst Matthew Reilly.
“You don't want other people to be horning in on your turf,” the Morningstar analyst added.
I read the above quote as " You don't want other people to be whoring out your turf". The reality is that while I read it wrong the message is still the same.
posted by aforward @ 7:19 PM,
