Direct Mail Marketing
Monday, December 05, 2005
I think now is a good time for businesses to start resurecting their direct mail marketing campaigns. There is a general disdain for spam email and those pop-ups windows that are impossible to close.
I know marketers have gone away from direct mail marketing because of the low costs involved with mass email marketing.
Here's where I see the trend changing; the only thing that comes in my "real" mail box anymore are bills, and I would be pleasantly surprised to see a flyer or an ad instead of a bill. Especially a flyer about a sale or that had a coupon attached.
posted by aforward @ 9:26 AM,
